Your regular financial reports are designed to show the value and stability of your company, but it's your customers that hold the key to increasing that value.

That's why customer feedback is so important -- it's the foundation of any assessment that aims to increase customer loyalty and improve your business practices and processes.

Every industry -- and every business within each industry - has its own set of critical performance measures. So one of your company's goals should be to compile the type of customer feedback that best enables you to evaluate your particular product or service line.

Assessing customers' wants and needs is vital to becoming a customer-focused organization. Thus, you need a functional, inclusive and successful method for measuring satisfaction. Use the following checklist to gauge your level of customer satisfaction.

 
 

Customer Assessment Checklist

 

 

  • Determine your place in the product or service "chain."
  • Determine your key stakeholders.
  • Design your feedback assessment.
  • Commitment, announcement and roll-out.
  • Compile feedback.
  • Process data and analyze the results.
  • Prepare findings, reports and presentations.
  • Develop an action plan.
  • Share the results.
  • Implement improvements and re-measure.

 

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